Be THE Voice aims to continue to empower students with the ?see something, say something? mantra in instances of bullying.
Co-founder Debbie Cwalina emphasized that Be THE Voice is focused on ?bystander empowerment,? letting children know that if they see bullying, it is okay to speak up and intervene.
The efforts of the campaign to involve different people and groups in the weekly videos ?improves visibility? and contributes to the program becoming a school-wide initiative, according to Cwalina.